Roco Go Food Truck
About this project
A project birthed out of a passion for supplying great burgers and fries to attendees of major events in South Africa,
Initiated during the COVID pandemic, the project involved transforming an existing trailer, previously used as a motorsports lounge and hospitality pit rig, into a uniquely large and impressive food truck. This truck was designed to be a showpiece during the day and equally captivating at night, thanks to the reflective print.
Inside, the kitchen vinyl print was designed to match the existing tile pattern of brick and mortar franchises, maintaining a consistent brand identity. Vinyl wraps with a tile pattern provided a lightweight alternative to traditional ceramic tiles, ensuring practicality and making the vision a reality.
The vinyl wrap was a standout feature and a magnet for show patrons and food lovers alike.